Stitchi brand guidelines.
Use these guidelines to keep the Stitchi identity consistent and recognizable across every touchpoint.
Logo and wordmark.
Our logo is the cornerstone of our brand identity. It should be used consistently and with care.
Primary logo
Wordmark
Badge icons
Badge 01
Badge 02
Badge 03When to use each logo
Primary Logo
Use for main brand communications, websites, and marketing materials where space allows.
Wordmark
Use in horizontal layouts, headers, or when you need a wider logo format.
Badge Icons
Use for social profiles, favicons, app icons, or small spaces where detail is limited.
Clear space
Maintain clear space around each logo equal to the height of the letter “S” in the wordmark. For badges, use half the icon height.
Minimum size
Primary logo: 24px high digitally or 0.5 inches in print. Wordmark: 18px high digitally. Badge icons: 16px minimum.
Color palette.
The public website uses Website Mint with white, black, and quiet neutrals. The additional accents below remain available for broader brand materials.
Primary colors
Stitchi Black
HEX: #030712
RGB: 3, 7, 18
CMYK: 83, 61, 0, 93
Stitchi White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Accent colors
Website Mint
HEX: #B8EEDB
Aloe
HEX: #BFD8D2
Sage
HEX: #729382
Squash
HEX: #F9B497
Maple
HEX: #EC7853
Sunrise
HEX: #EBD6B7
Pumpkin
HEX: #EFA34B
Gray scale
Gray 100
HEX: #f3f4f6
Gray 300
HEX: #d1d5db
Gray 500
HEX: #6b7280
Gray 700
HEX: #374151
Gray 900
HEX: #111827
Typography.
Our type system creates a clear hierarchy and keeps brand communications direct and readable.
The merch agency.
A clear section heading.
Body text should make detailed information comfortable to read and easy to understand.
Voice and tone.
Our voice reflects who we are and how we work with our customers.
Our voice
- •Expert and knowledgeable: professional guidance customers can trust.
- •Approachable and friendly: make complex decisions feel simpler.
- •Solution-oriented: focus on solving problems and delivering the agreed result.
How we communicate
- •Use clear, concise language that is easy to understand.
- •Focus on benefits and outcomes, not only features.
- •Be confident but not boastful.
- •Use active voice and action-oriented language.
Usage guidelines.
Keep these principles in view whenever applying the Stitchi identity.
Do
- ✓Use the logo at appropriate sizes with adequate clear space.
- ✓Maintain the original proportions of the logo.
- ✓Use brand colors as specified in the palette.
- ✓Ensure sufficient contrast for accessibility.
- ✓Use typography hierarchy consistently.
Don't
- ×Stretch, skew, or distort the logo.
- ×Change the colors of the logo.
- ×Place the logo on busy or low-contrast backgrounds.
- ×Use outdated versions of brand elements.
- ×Combine brand elements in unapproved ways.
Official brand assets.
Each collection includes formats for print and digital use.
Questions about our brand?
Need clarification on brand usage or have a question about these guidelines? Our team is here to help.